Winbond’s Memory Solutions: Building the Next Generation of Connected Cars

By WPG AmericasJanuary 30, 2017

The ‘Internet of Things’ is probably the most dynamic force to reshape the automotive industry in decades, driving impressive opportunities for connectivity, as well as compelling challenges to store, process, and handle the massive data streams it creates.

The Evolving Memory Requirements for Connected Cars

Automotive connectivity is expanding with more and more connected cars awaiting to be on the road over the next couple of years. This essentially means there will be a larger need for reliable storage solutions, in order to support the Big Data influx.

As rightly pointed out by Gartner Research, by the end of 2020, the installed base for connected cars will be more than nine times higher than what it is today. Other significant research specifics includes -

  • 80 percent of all new vehicles that are lined up to be launched in recent future, will have data connectivity.
  • Over 30% of connected-vehicle models will have built-in features to update software over-the-air.   
  • Gartner Research predicts, shipments of connected automotive subsystems will touch a billion by 2020.

Winbond’s High-Tech Storage Solutions for the Connected Car Market

Today's automobile is quickly transforming into highly sophisticated connected vehicles — almost like smart devices on wheels. Inspiring innovation to its optimum limits, the automobile sector is pushing to drive forward automotive safety and efficiency standards to the next level.

Winbond's advanced storage features for the connected cars can be summed up as follows -

Instrument Clusters. Connected cars will soon feature digital displays, which will deliver relevant safety information right onto the car dashboard. Speedy processing and rendering of real-time 2D/3D image mapping can be accomplished with Winbond’s NOR Flash and DRAM.

Advanced Driver Assistance Systems (ADAS). It is encouraging to note that major automakers are spending sleepless nights to ensure a 'zero fatality' figure by 2020. Assuring nothing but the best, Winbond's highly reliable storage technology is a frontrunner for ADAS memory needs.

Infotainment. Infotainment is the confluence of entertainment, comfort, and safety information, all bundled and packed into the car's center console. This is also where a range of consumer applications are integrated for passengers to access feature-rich content.

Winbond’s high-density memory technology comes in small packages that fit the space constrained requirements of advanced infotainment applications.

Quality and reliability are absolutely crucial in the automotive industry. Using Winbond's high-performance memory solutions, OEMs can flexibly design connected cars that exceed their customer's expectations.

For more information about Winbond’s IoT initiatives, please contact a WPGA Memory Specialist today.

This article is part 5 of our 8-part Winbond series.