Why OLED Displays Dominate the Mobile Device Landscape

By Richard McKayDecember 22, 2016

The Q2 of 2016, according to Samsung, reveals current shipment figures that have nearly doubled over the past two years, which illustrates the increasing popularity of OLED display panels. Global OEMs are widely adopting OLED displays by integrating these ultra-high resolution panels into millions of consumer devices such as the wearables, smartphones, VRs and more.

This article outlines the prime reasons leading to the phenomenal rise in demand for OLEDs while also discussing the underlying features that make these displays so unique.

Lower Energy Consumption

OLED displays infuse more life into consumer devices with their unprecedented low power characteristics. OLEDs light up only the pixels are needed for displaying spontaneous emissions, leveraging exceptional power management with enhanced efficiency.

OLED display panels are usually 30 percent more energy-efficient than the traditional LCDs. Its innovative “always on” display mode doesn’t use power when the pixels are black, which means, text and graphics are displayed on a black background without significant power drainage typically when the phone is in a standby mode.

Incredibly Stunning Imagery

OLED displays produce amazingly sharp and vivid images that create an exceptional visual experience. Its color gamut is usually 1.4 times wider as compared to traditional LCDs, beautifully enhancing the real black color with a contrast ratio of 13 million to 1.

The vivid realism of an OLED display panel is better experienced while viewing photos of the evening sky or nightscapes. The color expression is remarkably blended with high brightness on one hand, and improved on-screen readability on the other, making the panels particularly suitable for outdoor environments.

Innovative Flexible Technology

OLED flexible panels, the newest entrant in the display market, shows high degree of flexibility. These displays can not only be bended but can also be folded and even rolled. The high-resolution display innovation is already making its way into next-generation smartphones, tablets, and ultrabooks, with leading players gunning to feature it in their flagship products. 

Flexible OLEDs include a polyimide substrate that adds to the display’s durability because of its more flexible and lighter characteristics as compared to conventional glass substrates. OLEDs generate their own light, completely eliminating the need for a backlight. This unique feature makes the panels optimal for flexible displays.

Other Benefits of OLED Display Technology

  • OLED displays offer sharper and brighter images with excellent contrast ratios, crisp colors and quicker refresh rates in comparison to traditional display technologies.
  • They allow consumers greater energy management as the entire system is an organic substrate operating at optimal power.
  • They integrate thin organic films between two conductors and doesn't require a backlight. This makes the displays more compact and slimmer.
  • OLED display panels, especially on a television, can render an angle of 180 degrees, which leverages stress-free viewing of rich multimedia content.  

As forecasted by research firm IHS, the annual revenues for flexible displays will hit $3.7 billion in 2016, expanding to $15.5 billion by 2022. According to IHS predictions, OLEDs, by the year by 2020 will represent 13 percent annual revenues of the entire display market.

Along with features that lend OLED displays excellently for use in mobile devices, their improved functionalities, innovations, and declining prices are expected to keep their demand up in the smartphone and wearable segments in years to come.