Mitsubishi Electric Announces Direct View LED Display to Be Launched in 2017

By Mike PecoraroFebruary 1, 2017

LED displays have been an integral part of the display market for some time now, but its latest advancements in the past two years, particularly on the technology front, have led to the development of numerous new-generation products lined up for release this year.

Experts predict that 2017 will be dramatic for the LED display market. The introduction of newer technologies like fine pixel pitch direct view LED displays will invariably trigger an influx of new products flooding the trade shows this year.

At Infocomm 2016, Mitsubishi Electric, a worldwide manufacturer and supplier of electronic components including photovoltaic equipment, air conditioning, automation, and visual solutions, unveiled their new product line of direct view, narrow pixel pitch (NPP) LED displays customized for command and control applications.

The new line of direct-view LED displays, developed in-house by Mitsubishi Electric in Japan, utilizes the electric major's own proprietary LED display technology.

Mitsubishi's preview model, exhibited at Infocomm 2016, featured a 130” diagonal 1.5mm pixel pitch screen with a resolution of 1920  x 1080 pixels. The individual pixels of the new display has been composed of 3-in-1 SMD LED packages, specifically developed for direct view applications.

Common Uses of Direct-View LEDs

This comparatively new technology is usually referred to as indoor LED solutions, more so because these display modules are uniquely designed for indoor spaces. Direct-View LEDs can be deployed in a variety of applications that generally vary from displays used in common areas of railway hubs and airports, hospital lobbies, and feature walls in retail spaces.

Importance of Pixel-Pitch

Pixel pitch is the distance between each individual LEDs among thousands of LEDs used to make up a display.

Indoor displays are customarily marketed by its pixel pitch, and recently, the pitch measures are progressively going down to make way for slimmer displays. Analysts believe, the drop in pitch is mainly due to the intensifying competition in the direct-view LED display market space.

Mitsubishi's narrow pixel pitch (NPP) LED products, a result of extensive development and evaluation, are expressly designed for command and control applications. The direct view LEDs, in particular, address issues of long-term color stability and the potential fatigue arising due to excessive brightness. The company confirmed that it will continue the development work for the new display ahead of its commercial launch in 2017.

Market Predictions for Direct-View LED Displays

According to the latest research report published by IHS Digital Signage and Professional Displays Market Tracker, the euphoric demand for these new resolutions can be largely accredited to technological advancements in direct-view LED displays. IHS forecasts a steady increase across all pixel-pitch categories at a compound annual growth rate (CAGR) of 16 percent from 2016 through 2020.

Even though the costs for direct-view LEDs have dramatically dipped in the last two years, they are still more expensive than traditional LCD displays used for video walls. However, the increased production volumes of these new-generation LEDs will push the costs down to a reasonable price point in near future. 

For more information about the Mitsubishi Electric Direct View LEDs, please contact a WPGA Embedded Specialist.