Meet Regional Display Solutions Specialist: Athar ZafarSeptember 2, 2016
WPG Americas would like to introduce you to Athar Zafar, Regional Display Solutions Specialist (RDSS) for the Central Region. Athar has a BS in Electrical Engineering from Southeastern Oklahoma State University and worked as a design engineer for 13 years. Following that, Athar was an FAE at NuHorizons, Future and Arrow Electronics where he managed engineering groups and assisted customers by understanding their requirements and educating them on their options before suggesting a solution. He joined the WPGA Display Solutions team in April 2016.
As a RDSS with WPGA, Athar really enjoys visiting customers and discussing the challenges faced in their projects. His typical day consists of exciting new opportunities and using problem solving skills to find the right solution while staying in the customer’s budget. He enjoys learning about technology and what’s trending based on what his customers are doing.
“Display and embedded technologies are moving with the speed of light. In a very short time we have gone from fluorescent light displays to 4K displays/TVs and are moving towards OLED technology,” said Athar. “Displays have changed the world and it’s only moving faster towards the next technology. It is exciting to be part of the embedded displays industry.”
One of the biggest challenges Athar has seen is his career is putting price targets over innovation. “It’s an industry-wide problem,” said Athar. “We are trying to compete with China, India… Apple, GE, Google, Oracle… and some of these companies still compete on technology, not on price. In my opinion, more companies should be more innovative, take risks and not compete on just price.”
Athar lives on a 100 acre ranch north of Dallas, Texas, with his wife where they raise cattle, have dogs and care for three horses – that’s stress relief!