Data is the New Currency

By Floyd GoodrichMay 11, 2017

Over the last two decades have witnessed the emergence of some life-changing technologies. One of the most prominent being the Internet of Things (IoT) — which is increasingly enabling new advancements and transforming our day to day lives.

IoT, just like the mobile technology, is the beginning of a new revolution, which in the years to come will have a profound impact on businesses, economy, and the society at large. Studies and surveys suggest an exponential rise in the adoption of IoT-connected devices in recent times, and as many reports indicate, the numbers can easily hit the 25 billion mark by 2020.

Today, customer expectations are radically changing - thanks to the ‘Big Data’ generated by these billions of connected devices - it is making things a lot easier for enterprises to meet these expectations by delivering personalized products and services that enhance customer experiences and boost loyalty.

A recent survey by TCS to ascertain how enterprises are adapting to this digital transformation reveals that the early adopters are already reaping the benefits of IoT and Big Data to gain competitive advantage and achieve their business goals. According to the survey, enterprises that have put IoT, Big Data, and analytics at their core reported an increase of 16-30% in revenues by better understanding their customers and tailoring products in line with their needs and demands.

All these industry leaders and early adopters of IoT admitted how the new technology is helping them add more value to their business models by enabling efficient and precise management of data, which is eventually translating into increased financial returns.

However, to effectively accumulate, analyze, and share relevant data requires memory solutions that are specially optimized to leverage fast processing throughput for Big Data. Memory and storage are crucial when it comes to handling Big Data, and can prove to be major differentiators in redefining the way we extract insights, explore, and learn from data.

Micron Technology, a world leader in innovative storage and memory solutions, is enabling global businesses to acquire optimum value from their data through cutting-edge memory solutions in a variety of high-performance solid state drives (SSDs).  

Benefits of Solid State Drives in Big Data Applications

Big data applications involve analyzing of huge datasets that can present high-level challenges.  Moreover, the velocity, variety, volume, and complexity of Big Data is often impelling for a host, unless it is using SSDs. Solid state drives are specifically designed to manage big data applications with easy deployments as hybrid storage arrays with an SSD tier, network cache, or a host cache that ensure deliverance of ultra-fast storage performances as well as an outstanding return on investment.

The Micron Advantage

Micron’s Ultra-Fast Storage SSDs are the most preferred choice in enterprise environments, specifically for Big Data applications. The SSDs are robust, durable, and offer exceptional performance for mixed read/write workloads with a price-to-performance ratio that is somewhere in between hard disk drives (HDDs) and DRAMs.

The high-grade SSDs, integrating Micron’s 3D NAND Flash technology, are engineered to deliver ultra-low latency and high-performance IOPS to eliminate performance bottlenecks in speed-critical big data ecosystems. The SSDs offer a cost-effective solution by consuming less power, which significantly reduces power and cooling expenses in data centers. Key features of Micron SSDs include:

Real-Time Analysis: Transform Big Data into meaningful insights to enable prompt and real-time business decisions.

Blazing Speed: Select from a variety of ultra-fast SSDs for fast processing of mission-critical application demands. 

Enhanced Reliability: Rigorously tested to ensure rock-solid durability and endurance that make business applications available 24/7.

Micron’s State-of-the-Art Security Features on SSDs

Micron SSDs offer the best-in-class security features by integrating self-encrypting drives (SEDs) that prevent unauthorized access to data. The feature protects data from security threats, breaches, and other intrusions.

Secure Erase

The industry-leading SSDs incorporate sanitize functionalities that can completely erase all data and restore factory settings on the SSD without leaving any stray data behind.

Micron, through its global brands Crucial, Lexar, and Ballistix is offering the industry’s broadest portfolio of diverse storage technologies such as NAND, NOR, DRAM, and 3D XPoint™ that help unlock valuable insights and transform data into currency.