Curved Displays: A New Generation of Display Technology

By Richard McKayMarch 14, 2017

Curved displays — a relatively new entrant in the display market — are expected to attract huge interest among electronic manufacturers in diverse application fields including TVs, monitors, gaming, and automotive for the heightened and immersive viewing experience it offers to its users.

Technavio, a leading market research company, predicts the global curved display devices market to grow at a CAGR of 17% during the forecast period. Factors driving the growth include new innovations and tech advancements enabling the development of ultra-high resolution curved, large-screen displays. Plus, increased disposable income in regions, including the US, is accelerating the demand for curved displays.

The promises of increased consumer adoption is encouraging the display manufacturers to continually explore new avenues in curved display technologies such as OLED, nanocrystals, and ULED in order to attract consumers and drive the market forward. 

Product Segmentation of the Curved Display Devices Market

TV and Monitor

Curved displays didn't get much traction with the monitor segment, and its consumption remained moderately low in comparison to its counterpart the curved TVs.

The curved TV segment, on the other hand, dominated the market since 2015, with an overwhelming 92 percent market share in terms of revenue.

Leading consumer electronics manufacturers and their unique branding strategies significantly contributed in increasing consumer awareness, which helped the expansion of curved display TV market size worldwide.

Gaming

Some argue that the curved technology isn't a right application for TVs, because the curve of the display creates a sweet spot for single viewer directly in front of the TV, limiting the viewing angle.

IHS suggests a decline in the curved TV market with the segment's market presence falling off to 3 percent by 2020. Particularly at a time when the curved TVs are on the verge of losing its market dominance, the gaming industry, crucially, is stepping to open up new dimensions for the curved display market.

The displays, designed to deliver high resolution, immersive viewing experiences, perfectly suit the gaming demands by offering ultra-wide curved displays to its users, providing them a truly cinema-like effect with almost true-to-life experiences.

Automotive Displays

The automotive market is turning out to be an attractive opening for flexible and curved displays, and all major display panel suppliers are gearing up to offer a variety of display applications specifically developed to cater the needs of the automobile industry.

Display manufacturers, to facilitate this growing demand, are studying the possibilities and working on various innovative curved display programs integrated with emerging technologies such as AMOLED screens.

Also, top automobile companies are highly appreciating the new degrees of designing freedom, seeing outstanding opportunities in enablement of holistic car interior designs leveraged by advanced curved displays.

Global Competitive Landscape of Curved Display Devices

The curved display devices market, globally, is intensely diversified with the presence of various large and small suppliers spread worldwide.

ResearchandMarkets, considered as one of the world's market research store, forecast the global curved display devices market to steadily grow at a CAGR of 20.93 percent in terms of revenue during the period 2016-2020.

According to the research firm, the overall curved display market is expected to witness increased competition on the basis of price, innovation, quality, distribution, promotion, and brand value.

Keeping pace with the rise in demands, leading display manufacturers are increasingly focusing on developing high-resolution, user-friendly curved display panels with innovations at the core. Among the several prominent vendors in the curved display market, Innolux is on the frontline as the second-largest supplier of curved displays for automotive multimedia systems.

The display company plans to deliver around 8-9 million units during the forecasted period of 2016 to 2020, and is currently developing not only flat, but also curved panels specifically for car interiors.