Roger Elliott

Roger Elliott Product Line Manager, North American Marketing for Solid State Lighting products

Roger Elliott has over 30 years of experience in the industrial electronic distribution business. He has Regional and Area sales management experience for Semiconductor, Computer, and Passive products and also served as North American Marketing Director for semiconductor products with global involvement. Roger currently holds the position of Product Line Manager, North American Marketing for Solid State Lighting products with WPG Americas.

30 articles
  • The Changing Landscape that is LED Lighting

    The Changing Landscape that is LED Lighting

    In the ever changing landscape that is LED lighting, it can be rather difficult for a company to keep up with all the technological and regulatory changes. Everyone likes an easy solution to a problem and when you look at all the options that are...

  • AC LEDs: Make Way for a New Generation

    AC LEDs: Make Way for a New Generation

    The next generation of AC solutions for LED bulbs and luminares has arrived. Traditional AC LEDs have been in production for many years and although they simplify design solutions, they have several limitations. Today’s Acrich2 solutions from...

  • WPG Americas Inc. Announces Distribution Agreement with Seoul Semiconductor

    WPG Americas Inc. Announces Distribution Agreement with Seoul Semiconductor

    WPG Americas Inc. announced on June 15, 2016 that it has signed a new agreement with Seoul Semiconductor the world’s fifth largest LED supplier to distribute their full complete line of products. The company’s broad product portfolio includes a wide...

  • AC LEDs: What are they and what benefits do they offer?

    AC LEDs: What are they and what benefits do they offer?

    This is part two of our four part LightFair 2016 series. AC LED is one of the most exciting things happening in the LED industry in recent times and it’s a trend we saw at LightFair this year. So what is AC LED and why is it gaining momentum?

  • Top Trends at LightFair 2016

    Top Trends at LightFair 2016

    This is part one of our four part LightFair 2016 series. LightFair International, one of the largest annual trade shows and conferences on architectural and commercial lighting trends, was held in San Diego, California in April 2016.

  • Cree XLamp CXA2 High Density LEDs

    Cree XLamp CXA2 High Density LEDs

    Cree, Inc., a valued supplier partner to WPG Americas, Inc., has introduced its XLamp CXB1310 and CXB1520 High Density LED arrays. These new LEDs deliver the most lumens in the industry for their LES (light emitting surface) sizes – 6mm and 9mm.

  • IoT-Based Lighting – Gaining Popularity in Connected Offices

    IoT-Based Lighting – Gaining Popularity in Connected Offices

    Changing our entire perception about LED lights being just lights, Internet of Things (IoT) controlled LED lighting with sensors tucked in and connected to Internet, is all set to play an integral role in our daily environment.

  • Solid State Lighting and Its Growing Impact in Carbon Emission Reduction

    Solid State Lighting and Its Growing Impact in Carbon Emission Reduction

    Today, Solid State Lighting (SSL) is a hot topic in the field of energy saving and carbon emission reduction. According to U.S. Department of Energy (DOE), SSL has the potential to reduce lighting energy use across the nation by as much as 50% by 2030.

  • The State of Solid State Lighting

    The State of Solid State Lighting

    Unless you have been off the grid or just under some bad lighting, you may have noticed more solid state lighting fixtures illuminating the environment around you. There have been great strides over the past 6 years enabling these products...

  • COB (Chip-On-Board) LED Arrays - Simplify Your Next Lighting Project

    COB (Chip-On-Board) LED Arrays - Simplify Your Next Lighting Project

    Why you should consider a COB LED solution for your next lighting product. COB LED Arrays consist of a large number of mid-power LED die, mounted to a thermally efficient substrate and encapsulated beneath a layer of phosphor to create a light-emitting...